a cohesive set of specifically designed assets that elicit a particular feeling in the group of people you hope to serve, and defines who you are rather than simply what you do with the purpose of connection between the organization and their target audience.

Simply put, your brand is the way your organization is perceived by your community, the voice of your organization when you're not speaking, and the feelings your brand assets (the different parts of your brand) evoke. 

(Again, a brand is not your name, your logo, your colors, your font, your messaging, your programming, or your description on your website. Those are your brand assets.)

It's hard to know when (or if!) you should even hire a creative agency. Wouldn't it just be easier to do it all yourself? And doesn't it cost so much money? 

Starting a business is hard, and maintaining a business is even harder. 

But maybe you need a break from this endless slough of emails and social media and promotion and website maintenance, so you can get back to the work you actually love doing. We'd even venture to say you probably don't have those niche marketing skills and technical know-how you need to make your business or organization as successful as you hope, and why should you? That's not your job–that's ours. 

And in the long run, maybe your business or organization would thrive by spending just a little extra money up front. 

Here are the 5 top reasons we think hiring a creative agency is a solution to the problems you might be facing:

1. You can get back to focusing on doing your job, not ours.

2. You stay Up-to-Date. 

3. You actually save money.

4. You get access to resources and tools.

5. You get an unbiased perspective and consulting.

Want to talk more about it? Click here! 

 SEO is short for search engine optimization. Essentially, it's all the content (tech configuration, links, and copy) you have on your website that helps you become findable and relevant when people search for you on Google or other search engines.  

SEO is vital because, well, what's the point of having a website if no one can find you? 

We want to work with passionate people who firmly believe they have something good to offer the world, something that will make their community or city better. We want to help you world changers in our midst move into your full potential as an organization or business.

Everyone is always telling a story, including your business/organization/non-profit/etc. From the way you present yourself both digitally and physically, to the work you actually do, to yes, the way you describe what you're up to, you are telling a story about who you are and what you care about. 

We believe storytelling in this context is made up of: 

your brand

how you position yourself (who is the hero: you or your target audience?) 

how you serve or guide your clients, customers, and community 

your visual presence (online, assets, brand consistency, etc.) 

the words you use to talk about all this, and the amount of effort you put into being clear and concise (many words does not equal understanding) 

What is the story you're telling?